90s trends



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90's fashion gave us Marc Jacobs, Donna Karan DKNY, and Ralph Lauren. We saw globalisation of fashion retailers such as Gap and retail branding became quite a big deal giving us Tommy Hilfiger, Hollister and other 'clubs' people could buy into through style. Re cycling became trendy thus giving us vintage clothing and also the new trend grunge (a mix of hippie and punk: a layered scruffy and messy look). 

The 'less is more' approach that adapted from the minimalist approach to art in the 60s, became a philosophy amongst many fashion gurus and came to describe the basic look of fashion in the 90s: basic colours, basic cuts, basic shapes all became trendy. As you may of guessed the ever lasting argument of whether fashion can be considered as art was probably as well known as Britney Spears in the 90s!

Fashion photographer Corinne Day discovered Kate Moss, and made a point of photographing her as the 16 / 17 year old girl that she was which gave a new 'discoloured' style to fashion photography that has lasted ever since.

All in all the 90s was a good look. (okay, so maybe pretend the platforms and PVC clothing never happened) But come on - over sized shirts, denim, Dr. martens, lip liner and layers... you've simply got to allow it, well... some of it.

Looking back at my childhood in the 90s it was great, but I am a bit disappointed by the fact that I never really got to rock anything other than outfits made from pedal pushers with some form of a spice girls shirt. I'm sure lots of you who were a bit too young to try out the real fashions of the 90s will feel the same. So get out those denim shirts, high waisted shorts, leggings and plimsolls and rock the 90s a century on.

I'm personally thinking denim on denim, just really because I love the look Ralph Lauren created with denim shirts during that era.  If you think you can walk the high street with a hint of 90s grunge, then please don't hesitate to let me know how you've done it, or even to link me up with a photo of yourself I could put on the blog to share with everyone!